You need to build a brand that is relatable and a brand promise that is compelling. Then on every single client interaction and transaction, you have to work to deliver on that promise. I’m here to help you with that. My brand development formula gets to the heart:

• Clearly communicating why your product or service exists. What problem does it solve? How does it make people’s lives better?

• Developing a brand story. People want to know why you do what you do. They want to establish an emotional connection with the brands they do business with.
  Identifying your unique value proposition. This is where I will specify key differentiators and explain to potential clients why they should buy from you instead of your competitors.

• Identifying your target audience and understanding their behaviors. Where do they live, work, play, and pray? What’s their age range? What are their values and perceptions?

• Working to create or improve the visual image of your brand such as your logo, business cards, push cards, brochures, press kit, look books, website, social media covers, videos, memes, and other forms of marketing and advertising.